Community Manager
Los Angeles, CA

 
Our client is currently looking for a Community Manager to join their Digital Media team. Our client is an entertainment network that delivers an authentic original-content slate focused on innovative, engaging programming on entertainment, music, trends, comedy, relationships and lifestyle.
 

RESPONSIBILITIES:

• Develops and facilitates campaigns for increasing views and sign-ups for the site community.
• Tracks the progress and pulls reports on all growth and engagement campaigns.
• Manages all sweepstake(s) processes and reporting.
• Implements all newsletter campaigns for opt-ins and community.
• Attends events to gather community profiles.
• Acts as the liaison with the Editorial, Talent and Video Teams to determine opportunities for working with all departments to drive views and sign-ups.
• Actively participates with Digital Talent and community, especially within the forums creating new posts and promotion.
• Tracks the usage and effectiveness of all marketing tools provided to the community and makes recommendations for updates.  

REQUIREMENTS:

• Bachelors degree in Marketing or Publicity.
• Advanced knowledge with Microsoft Office, Excel, and Powerpoint needed. Working experience with Photoshop and Flash a plus.
• Advanced internet experience necessary.
• Strong follow up and attention to detail is a must.
• A minimum of 2-3 years of talent wrangling, event planning, implementation and analysis.
• Must be available weeknights and weekends to attend events which include but are not limited to music shows, fashion shows, art shows, festivals, etc.
• Travel is required.

 

 
Our client is an EQUAL OPPORTUNITY EMPLOYER.

 

Director, Ad Sales 

New York, NY

 

Are you tired of just selling ad spots? Do you want to be part of a creative and unfettered sales team? Do you want to make your mark on a young media venture?

Our client’s authentic original-content slate covers the modern cultural landscape with innovative, engaging programming on entertainment, music, trends, comedy, relationships and lifestyle. The networkt is currently available in more than 30 million homes and across broadband and wireless platforms, reaching a vital and fast-growing demographic. Our client is currently looking for a Director, Ad Sales to join their winning Ad Sales team.

RESPONSIBILITIES:

• Responsible for identifying and creating sales opportunities.
• Cold call and set meetings with clients, ad agency execs and digital media execs.
• Identify marketing strategies and issues for clients
• Selling and handling of NEW clients and existing clients.
• Develop and manage relationships with clients and ad agencies to service accounts.

REQUIREMENTS:
 

• 5 years+ successful National Cable TV advertising sales experience.
• Market pioneering or start-up sales experience strongly desired.
• Established mainstream client and ad agency relationships.
• National Cable TV GENERAL MARKET experience a plus.
• Youth market Ad Sales experience a help but not required.
  
• High Energy, intelligent person a must.
• Strong negotiation, cold-calling, presentation and sales skills are required.
• Travel will be required for at least twice a month out of New York.

Our client s an EQUAL OPPORTUNITY EMPLOYER.

 

Director, Online Marketing

Santa Monica, CA

Our cient is an exciting digital entertainment startup with high profile venture capital investors that is seeking a talented and motivated Director of Online Marketing to develop and execute strategies to drive traffic and increase revenue across multiple properties.

The ideal candidate is a guerilla marketing expert who has been personally responsible for successfully growing one or more online media properties from their initial launch.  This position requires a bias for action and an ability to effectively develop an audience without an extensive support team or budget.

RESPONSIBILITIES:
 

• Manage the strategy and execution for all audience development initiatives
• Create and execute marketing plans to quickly generate targeted traffic to multiple online entertainment properties
• Develop and manage strategic relationships with appropriate online communities, blogs, forums and other third-party sites for featured placement, content syndication and other traffic generating initiatives
• Develop and track usage metrics and identify trends across several properties; and use this data to track the effectiveness of marketing campaigns and recommend enhancements to optimize revenue potential
• Guide search engine optimization effort and work with necessary internal resources to ensure optimal natural search rankings for each property
• Work closely with the General Managers of each property as well as other executives to continually refine each property to best serve the target audience.
• Identify and manage vendors as necessary

REQUIREMENTS:
 

• Minimum of 5 years experience managing and executing online marketing strategies with at least 2+ years SEO and SEM experience.
• Demonstrated ability to generate traffic and meet marketing goals for online media properties through the effective use of both traditional and viral marketing strategies
• Previous startup experience, especially in the digital media industry, is highly recommended
• Deep experience with a variety of social networking applications, such as Facebook and MySpace
• Ability to self-prioritize tasks, work under time pressure without cracking, and stay focused while working independently
• Must be a team player and eager to pitch in wherever needed
• Experience in the entertainment industry (especially television) is a definite plus
• BA/BS degree at a minimum

Our cient is an Equal Opportunity Employer.  

 

Web Metrics Analyst
Beverly Hills, CA

Our client is currently looking for a Web Metrics Analyst to join their winning Digital Media team. Responsible for creating and interpreting web statistics in order to identify trends, support business analysis efforts and provide information to support search marketing campaigns.  In addition, this position will manage our user database and customer relationships marketing deliverables.

RESPONSIBILITIES:

• Manage and drive the traffic for all client sites
• Analyze site performance, identifying underperforming areas, search marketing effectiveness, and present recommendations for improvement.
• Implement, configure, and customize various web analytics to meet reporting needs.
• Prepare daily, weekly and monthly reporting on website traffic
• Prepare daily, weekly and monthly reporting on online talent views and signups
• Create presentations for CEO, board and advertisers based on findings
• Manage content seeding and viral marketing campaigns
• Manage CRM campaigns including newsletters
• Look at partnerships and find new ways to drive traffic and awareness for the sites

REQUIREMENTS:

• A minimum of 3 years experience working with digital marketing, business analysis and web analytics, and have a track record demonstrating initiative and drive is required.
• Handle the implementation of Web Analytics
• Mandatory 2 years minimum experience with Urchin, Click Track and Google Analytics
• Advanced Excel skills, including complex spreadsheets and data manipulation necessary
• Familiarity with predictive modeling
• Ability to interpret data in context with site design is crucial.
• Experience with any business intelligence platforms a plus
• Excellent writing, analysis and editing capabilities
• Ability to recognize, trouble-shoot, and correct data problems and inconsistencies
• Detail-oriented, with high standards for quality of thinking and presentation
• Ability to work independently and adhere to deadlines
• Practical experience with statistical concepts
• Highly motivated, team-oriented, responsible, and focused
• Able to multi-task and prioritize on tight deadlines
• Excellent communication and presentation skills

Our client is an EQUAL OPPORTUNITY EMPLOYER.

Web Quality Assurance Analyst
Santa Monica, CA

Our client is an exciting digital entertainment startup with high profile venture capital investors is seeking a talented and motivated web quality assurance analyst to join our team on groundbreaking entertainment products.

Responsibilities

• develop, implement and manage qa process for new product releases and existing web properties
• review use cases and develop an end-user test plan
  
• validate product documentation
  
• set up test environments, run test cases and regression testing
  
• manage bug tracking process across multiple projects and resources
  
• effectively communicate with engineering, product management, and editorial team
  

Requirements

• working knowledge of html/css javascript (optional), and python(optional), os x, windows, linux, apache and bugzilla.
• understanding of the pitfalls of each browser ie 6 and 7, firefox, safari, opera, etc
  
• 3+ years experience in web environments
  
• bachelors degree in related area
  

 

Our client is an equal opportunity employer.